📌 The New Form of Marketing – Digital Marketing

Today’s world has many things available to it via the internet, and you can now find everything from product reviews to product purchases through the internet, so you have to have a way to market your business. Digital marketing refers to marketing a company’s products, services, brands, etc. using the internet. Digital marketing can be accomplished faster and cheaper than traditional forms of marketing.

With that said, it is time to explain digital marketing further so everyone can have an understanding of what it really means in layman’s terms.
💻Digital Marketing Types💻

There are many types within the world of digital marketing. Each type has various purposes, but they all contribute to help develop an online business.

1️⃣ Search Engine Optimization (SEO) in DIGITAL MARKETING

SEO means making changes to your site so it ranks higher on search engines such as Google. When a person searches “Best mobile phones under ₹20,000,” the top sites shown are the most relevant. If your site ranks at the top, you will receive more clicks.

Benefits of SEO

• • Free traffic from Google

• • Increased trust and authority

• • Long-Term Compounding effect of increased visibility

2️⃣ Social Media Marketing (SMM) in DIGITAL MARKETING

Social media marketing(SMM) refers to promoting a brand on a variety of social media channels, including Facebook, Instagram, YouTube, LinkedIn, and Twitter.

Brands utilize social media for the following reasons:

• • Share content with their audience

• • Promote their special offers

• • Interact with their customers

• • Create followers and build a following

One viral post can generate a significant amount of traffic and sales!
💻 DIGITAL MARKETING CATEGORIES 💻

Numerous forms of digital marketing exist, each having a different purpose and yet all assisting them to build their business hangout online.

1️⃣ Search Engine Optimization (SEO)

SEO refers to the activities that are necessary to adjust your website so that when users search for terms like “Best Mobile Phones Under ₹20,000” on search engines (like Google), your website can appear in a higher position on that list. The higher up on the results page, the more likely it is that a person will click on your website over others.

Advantages of Using SEO:

• • Free traffic from Google

• • Increased authority and trustworthiness

• • Continuing potent effects of improved visibility over time

2️⃣ Social Media Marketing (SMM) in DIGITAL MARKETING

Social Media Marketing refers to the ability of a brand to market itself across multiple social media channels such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, to name just a few.

The primary reason brands use social media is to do the following:

• • Publish content that they want their followers to see

• • Share promotions and discounts with their followers

• • Communicate directly with customers and potential customers

• • Create a fanbase and grow a brand following

A single post that becomes viral can bring an enormous influx of traffic and revenue!
Affiliate Marketing means promoting products of other companies and getting paid a commission for each sale you make. Most e-commerce companies such as Amazon and Myntra have affiliate marketing programs.

Influencer Marketing is a type of marketing in which social media influencers promote products and brands through their social media pages. This method is highly successful now because consumers now prefer to listen to people they know rather than advertising.

One of the many benefits of Digital Marketing is that it offers benefits not found in any traditional forms of Marketing.
When comparing Traditional Marketing and Digital Marketing:

Traditional Marketing is expensive, limited to a local audience, No measurable monitoring of results and is Slow in producing results.

Digital Marketing is Affordable, offers an Audience on a Global Scale, Clearly Measurable Results and produces Quick Results.

Benefits of Digital Marketing Include:

Force the right customers to buy from you
Flexibility in Budget (for all ranges of business size)
Analytics Tools to Measure Your Performance
An increase in Return on Investment (ROI)

Smartphones and Digital Marketing

More than 70% of Users will connect to the Internet through their Smart Phones and conduct their online shopping, viewing business videos and searching for product or company information on their Mobile Devices. Businesses must provide customers with:

Mobile Friendly websites

Short, Engaging Videos

Fast Response to Customer Queries on WhatsApp and Instagram

By creating a comfortable Online Experience for Customers, the Business begins to earn the customer’s trust.
Who Can Learn Digital Marketing?

The most exciting part about digital marketing is that it is available to everyone regardless of age or education level.

The following groups could benefit from digital marketing:
⭐ Students looking for jobs
⭐ Entrepreneurs & small business owners wanting to expand their businesses
⭐ Freelancers wanting to build their own businesses with multiple clients, as well as to learn new skills
⭐ Existing employees wanting to increase the level of their career and salary

Digital marketing careers can be broken down by area(s) of expertise as follows:

1. 1. SEO experts

1. 1. Social media manager(s)

1. 1. PPC expert(s)

1. 1. Content writer(s)

1. 1. Graphic designer(s)

1. 1. Web designer(s)

1. 1. Influencer marketer(s)

1. 1. Analytics expert(s)

1. 1. Digital advertising expert(s)

With the increased need for digital marketers, the salaries are rising each year as well.

📌 Future Directions in Digital Marketing

DM is not going anywhere; it has emerged as the future of business. The continued evolution of technology (including artificial intelligence, automation, chatbots, and voice-activated search) is allowing businesses that engage in dm to take more effective advantage of these innovations.

Those companies that have already engaged in digital marketing will likely grow and increase rapidly compared to those businesses that do not engage in digital marketing.

📝 Conclusion

DM has fundamentally changed how businesses operate and how marketing is done. Through these methods, businesses now have the ability to reach customers faster, more precisely, and with more cost efficiency.

To put it simply, if customers are going to be found in the digital environment, it is important for marketers to be where customers are. Today the vast majority of customers are online; therefore, marketers must also be present online.
Here are some more resources I can provide you with:

DM Notes PDF

DM Course Roadmap

DM Social Media Posts

DM Facebook / Instagram Ads

Let me know what you would like